Ngokusho kwe-International Data Corporation (IDC), ukuthunyelwa kwama-smartphone emhlabeni wonke kwehle ngo-9% unyaka nonyaka engxenyeni yesibili ka-2022, lapho imakethe yama-smartphone yaseChina ithumela cishe amayunithi ayizigidi ezingama-67.2, yehle ngo-14.7% unyaka nonyaka.
Bancane nabambalwa abantu abashintsha amafoni abo, okuholela ekwehleni okuqhubekayo kwemakethe yama-smartphone.Kodwa ngakolunye uhlangothi, imakethe yama-smartwatches iyaqhubeka nokukhula.idatha ye-counterpoint ibonisa ukuthi ukuthunyelwa kwe-smartwatch emhlabeni jikelele kukhule ngo-13% unyaka nonyaka ku-Q2 2022, kuyilapho e-China, ukuthengiswa kwe-smartwatch kukhule ngo-48% unyaka nonyaka.
Sinelukuluku: Njengoba ukuthengiswa kwamaselula kuqhubeka kwehla, kungani amawashi ahlakaniphile abe isithandwa esisha emakethe yedijithali?
Yini iwashi elihlakaniphile?
“Amawashi e-Smartwatch asedume kakhulu eminyakeni embalwa edlule.
Abantu abaningi bangase bajwayele kakhulu umanduleli wayo, "isongo esihlakaniphile".Eqinisweni, zombili ziwuhlobo lwemikhiqizo "yezingubo ezihlakaniphile".Incazelo "yokugqoka okuhlakaniphile" kuyi-encyclopedia ithi, "ukusetshenziswa kobuchwepheshe obugqokekayo ekwakhiweni okuhlakaniphile kokugqokwa kwansuku zonke, ukuthuthukiswa kwamadivayisi agqokekayo (e-elekthronikhi) ngokuvamile.
Njengamanje, izinhlobo ezivame kakhulu zokugqoka ngobuhlakani zihlanganisa ukugqokwa kwendlebe (okuhlanganisa zonke izinhlobo zama-headphone), ukugqokwa kwesandla (okuhlanganisa namasongo, amawashi, njll.) nokugqokwa kwekhanda (amadivayisi e-VR/AR).
Amawashi ahlakaniphile, njengamadivayisi athuthuke kakhulu e-wristband e-smart wear emakethe, angahlukaniswa izigaba ezintathu kuye ngabantu abakhonzayo: amawashi ahlakaniphile ezingane agxila ekumisweni okunembile, ukuphepha nokuvikeleka, usizo lokufunda neminye imisebenzi, kuyilapho amawashi ahlakaniphile asebekhulile. gxila kakhulu ekuqaphelweni kwezempilo;kanye namawashi abantu abadala ahlakaniphile angasiza ekuziqeqesheni, ehhovisi lapho uhamba, ukukhokha nge-inthanethi ...... umsebenzi Ihlanganisa kabanzi.
Futhi ngokomsebenzi, amawashi ahlakaniphile angabuye ahlukaniswe abe ezempilo kanye namawashi ezemidlalo, kanye namawashi ahlakaniphile agcwele nxazonke.Kodwa zonke lezi yizigatshana ezivele eminyakeni yamuva nje.Ekuqaleni, amawashi ahlakaniphile ayemane nje “amawashi kagesi” noma “amawashi edijithali” ayesebenzisa ubuchwepheshe bekhompyutha.
Umlando uhlehlela emuva ku-1972 lapho u-Seiko wase-Japan kanye ne-Hamilton Watch Company yase-United States bethuthukisa ubuchwepheshe bekhompyutha yesandla futhi bekhulula iwashi lokuqala ledijithali, i-Pulsar, elalinenani lika-$2,100.Kusukela lapho, amawashi edijithali aqhubekile nokuthuthuka futhi aguqukela ekubeni amawashi ahlakaniphile, futhi agcina engenile emakethe yabathengi jikelele cishe ngo-2015 ngokungena kwemikhiqizo evamile njenge-Apple, i-Huawei ne-Xiaomi.
Futhi kuze kube namuhla, kusenemikhiqizo emisha ejoyina umncintiswano emakethe ye-smartwatch.Ngoba uma iqhathaniswa nemakethe yama-smartphone egcwele, imakethe egqokekayo ehlakaniphile isenamandla amakhulu.Ubuchwepheshe obuhlobene ne-Smartwatch, nabo, buye benza izinguquko ezinkulu phakathi neminyaka eyishumi.
Thatha i-Apple Watch ye-Apple njengesibonelo.
Ngo-2015, uchungechunge lokuqala 0 oluye lwathengiswa, nakuba lwalukwazi ukukala izinga lokushaya kwenhliziyo futhi luxhume ku-Wi-Fi, lwaluncike kakhulu ekusebenzeni ocingweni.Kwakuyiminyaka elandelayo kuphela lapho i-GPS ezimele, ukubhukuda okungenamanzi, ukuqeqeshwa kokuphefumula, i-ECG, isilinganiso se-oksijini yegazi, ukurekhoda kokulala, ukuzwa ukushisa komzimba kanye neminye imisebenzi yokuqapha ezemidlalo nempilo futhi kancane kancane yaba ukuzimela kwefoni.
Futhi eminyakeni yakamuva, ngokwethulwa kosizo oluphuthumayo lwe-SOS nokutholwa kwezingozi zemoto, imisebenzi yesigaba sokuphepha cishe izoba umkhuba omkhulu ekuphindaphindweni okuzayo kwezibuyekezo ze-smartwatch.
Kuyathakazelisa ukuthi ngenkathi kwethulwa isizukulwane sokuqala sewashi le-Apple, i-Apple yethule i-Apple Watch Edition enenani elingaphezu kuka-$12,000, ifuna ukulenza libe umkhiqizo wobukhazikhazi ofana namawashi esintu.Uchungechunge lwe-Edishini lwakhanselwa ngonyaka olandelayo.
Imaphi amawashi ahlakaniphile abantu abawathengayo?
Mayelana nokuthengisa kuphela, i-Apple neHuawei njengamanje bayiphutha eliphezulu emakethe yasekhaya ehlakaniphile yabantu abadala, futhi ukuthengiswa kwabo ku-Tmall kuphindwe izikhathi ezingaphezu kweziyi-10 kwe-Xiaomi ne-OPPO, abasendaweni yesithathu neyesine.I-Xiaomi ne-OPPO abanalo ulwazi oluthe xaxa ngenxa yokungena kwabo sekwephuzile (bethula amawashi abo okuqala ngo-2019 nango-2020 ngokulandelana), okuthinta ukuthengisa ngezinga elithile.
I-Xiaomi empeleni ingenye yezimpawu zokuqala esigabeni esigqokekayo, ikhiphe isongo layo lokuqala le-Xiaomi ekuqaleni kuka-2014. Ngokusho kwe-International Data Corporation (IDC), i-Xiaomi ifinyelele ukuthunyelwa kwezimpahla ezigqokekayo eziyizigidi eziyi-100 ngo-2019 kuphela, okugqokekayo esihlakaleni - okungukuthi isongo le-Xiaomi - ukuthatha udumo.Kodwa u-Xiaomi wagxila esongo, etshala imali kuphela ku-Huami Technology (umenzi we-Amazfit yanamuhla) ngo-2014, futhi akazange ethule uhlobo lwewashi elihlakaniphile okwakungeka-Xiaomi ngokugcwele.Kwakuyiminyaka yamuva nje lapho ukwehla kokuthengiswa kwamasongo ahlakaniphile kwaphoqa u-Xiaomi ukuthi ajoyine umjaho wemakethe ye-smartwatch.
Imakethe yamanje ye-smartwatch ayikhethi kakhulu kunaleyo yomakhalekhukhwini, kodwa ukuncintisana okuhlukanisiwe phakathi kwemikhiqizo ehlukene kusathuthuka ngokugcwele.
Izinhlobo ezinhlanu ze-smartwatch ezithengiswa kakhulu njengamanje zinemigqa yomkhiqizo eyahlukene ngaphansi kwazo, eqondise izidingo zabantu abahlukene.Thatha i-Apple njengesibonelo, i-Apple Watch entsha ekhishwe ngoSepthemba kulo nyaka inochungechunge oluthathu: SE (imodeli ebiza kakhulu), i-S8 (izinga elijwayelekile), kanye ne-Ultra (uchwepheshe bangaphandle).
Kodwa umkhiqizo ngamunye unenzuzo ehlukile yokuncintisana.Isibonelo, kulo nyaka i-Apple izamile ukungena emkhakheni wamawashi ochwepheshe angaphandle nge-Ultra, kodwa ayizange yamukelwe kahle ngabantu abaningi.Ngoba i-Garmin, ibhrendi eyaqala nge-GPS, inenzuzo yemvelo kulokhu kwahlukana.
Iwashi elihlakaniphile lika-Garmin linezici zezemidlalo ezisezingeni eliphezulu njengokushaja kwelanga, ukuma okunembe okuphezulu, ukukhanya kwe-LED okukhazimulayo, ukuzivumelanisa nezimo ezishisayo kanye nokuzivumelanisa nokuphakama.Uma kuqhathaniswa, i-Apple Watch, esadinga ukushajwa kanye ngosuku nesigamu ngisho nangemva kokuthuthukiswa (ibhethri ye-Ultra ihlala amahora angu-36), "inkukhu" eningi kakhulu.
Okuhlangenwe nakho kwebhethri ye-Apple Watch "yosuku olulodwa" kugxekwe isikhathi eside.Imikhiqizo yasekhaya, noma ngabe iHuawei, i-OPPO noma i-Xiaomi, iphakeme kakhulu kune-Apple kulokhu.Ngaphansi kokusetshenziswa okuvamile, impilo yebhethri ye-Huawei GT3 yizinsuku ezingu-14, i-Xiaomi Watch S1 iyizinsuku ezingu-12, futhi i-OPPO Watch 3 ingafinyelela izinsuku ezingu-10.Uma kuqhathaniswa neHuawei, i-OPPO ne-Xiaomi zithengeka kakhulu.
Nakuba umthamo wemakethe yewashi lezingane ulincane uma uqhathaniswa namawashi abantu abadala, futhi uthatha ingxenye enkulu yesabelo semakethe.Ngokwemininingwane yemboni ye-IDC, ukuthunyelwa kwamawashi ahlakaniphile ezingane e-China kuzoba yizingcezu ezingaba yizigidi eziyi-15.82 ngo-2020, okubalelwa ku-38.10% wesamba semakethe sonke samawashi ahlakaniphile.
Njengamanje, inkampani encane ye-BBK i-Little Genius ikwisikhundla esiphambili embonini ngenxa yokungena kwayo ngaphambi kwesikhathi, futhi ukuthengiswa kwayo okuphelele ku-Tmall kungaphezu kokuphindwe kabili kweHuawei, ekleliswe endaweni yesibili.Ngokwemininingwane engase ibe khona, i-Little Genius njengamanje yenza isabelo esingaphezu kuka-30% kuma-smartwatches ezingane, afana nesabelo semakethe sika-Apple kumawashi abantu abadala.
Kungani abantu bethenga amawashi ahlakaniphile?
Ukurekhoda kwezemidlalo kuyisizathu esibaluleke kakhulu sokuthi abathengi bathenge ama-smartwatches, ngo-67.9% wabasebenzisi abahloliwe ababonisa lesi sidingo.Ukurekhodwa kokulala, ukuqapha impilo, kanye nokubeka i-GPS nakho konke kuyizinjongo lapho abathengi abangaphezu kwengxenye bethenga amawashi ahlakaniphile.
U-Xiaoming (igama elingelona iqiniso), owathenga i-Apple Watch Series 7 ezinyangeni eziyisithupha ezedlule, uthole iwashi elihlakaniphile ngenjongo yokuqapha nsuku zonke isimo sakhe sempilo nokukhuthaza ukuvivinya umzimba okungcono.Ngemva kwezinyanga eziyisithupha, unomuzwa wokuthi imikhuba yakhe yansuku zonke isishintshile ngempela.
“Ngingenza noma yini ukuvala umbuthano (wezempilo), ngizoma kakhudlwana futhi ngihambe kakhulu ekuphileni kwami kwansuku zonke, futhi manje ngizokwehla esitobhini esisodwa ngaphambi kwesikhathi lapho ngiya ekhaya, ngakho ngizohamba amakhilomitha angu-1.5 ngaphezu kwalokho. evamile futhi idle cishe ama-calories angu-80 ngaphezulu."
Eqinisweni, "impilo", "isikhundla" kanye "nezemidlalo" ngempela yimisebenzi esetshenziswa kakhulu ngabasebenzisi bewashi elihlakaniphile.U-61.1% wabaphenduli uthe bavame ukusebenzisa umsebenzi wokuqapha impilo wewashi, kuyilapho abangaphezu kwesigamu bathi bavame ukusebenzisa imisebenzi ye-GPS yokumisa kanye nokuqopha ezemidlalo.
Imisebenzi engenziwa yi-smartphone ngokwayo, njengokuthi "ifoni", "WeChat" kanye "nomlayezo", isetshenziswa kancane kancane ama-smartwatches: kuphela 32.1%, 25.6%, 25.6% kanye 25.5% ngokulandelana.U-32.1%, 25.6%, kanye no-10.10% wabaphenduli bathi bazovame ukusebenzisa le misebenzi kumawashi abo ahlakaniphile.
Ku-Xiaohongshu, ngaphandle kwezincomo nokubuyekezwa komkhiqizo, ukusetshenziswa okusebenzayo kanye nokwakheka kokubukeka yizici okuxoxwa ngazo kakhulu zamanothi ahlobene ne-smartwatch.
Isidingo sabantu senani lobuso bewashi elihlakaniphile alikho ngaphansi kokuphishekela ukusetshenziswa kwalo kokusebenza.Phela, ingqikithi yezinto ezigqokekayo ezihlakaniphile kufanele "zigqokwe" emzimbeni futhi zibe yingxenye yesithombe somuntu siqu.Ngakho-ke, engxoxweni emayelana namawashi ahlakaniphile, izichasiso ezinjengokuthi "okubukeka kahle", "cute", "advanced" kanye "elintekenteke" zivame ukusetshenziselwa ukuchaza izingubo.Iziphawulo ezivame ukusetshenziselwa ukuchaza izingubo nazo zivela njalo.
Mayelana nokusetshenziswa okusebenzayo, ngaphandle kwezemidlalo nempilo, "ukufunda," "inkokhelo," "ezenhlalo," kanye "nemidlalo" nakho Lena imisebenzi abantu abazoyinaka lapho bekhetha iwashi elihlakaniphile.
U-Xiao Ming, umsebenzisi omusha we-smartwatch, uthe uvame ukusebenzisa i-Apple Watch ukuze "aqhudelane nabanye futhi engeze abangani" ukuze azikhuthaze ukuthi anamathele kwezemidlalo futhi agcine idatha enempilo yomzimba ngendlela yokuxhumana nabantu.
Ngaphezu kwale misebenzi esebenzayo, ama-smartwatches abuye abe namakhono amaningi amancane angajwayelekile futhi abonakala engenamsebenzi afunwa yintsha ethile.
Njengoba amabhrendi eqhubeka nokwandisa indawo yokudayela eminyakeni yamuva (i-Apple Watch iguqukile isuka kwehlukile engu-38mm yesizukulwane sokuqala yaya kokudayela okungu-49mm ochungechungeni olusha lwe-Ultra lwalo nyaka, olukhula cishe ngo-30%), izici ezengeziwe zingenzeka.
Isikhathi sokuthumela: Feb-10-2023
